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The specter of fake news debatably made an impact on the past presidential election, forced Google to take new steps to mitigate the problem and spurred Facebook to make changes to its Trending section. Now brands are starting to feel the effects.
There’s little doubt that the influence of social media and a hyper-focus on serving relevant content have created huge marketing opportunities for brands, but at what cost?
According to eMarketer, social media advertising is expected to hit almost
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