5 Reasons Brands Could Be the Next Victims of Fake News

Marketers must shed click fetish and make social a trusted haven

Brands need to be vigilant, taking responsibility for what they can control. Davor Pavelic/Getty Images/Ikon Images

The specter of fake news debatably made an impact on the past presidential election, forced Google to take new steps to mitigate the problem and spurred Facebook to make changes to its Trending section. Now brands are starting to feel the effects.

This story first appeared in the April 3, 2017, issue of Adweek magazine. Click here to subscribe.
David Berkowitz is principal of consultancy Serial Marketer.