5 Products That Could Become as Popular as Adult Coloring Books

From craft kits to yarn-wrapped letters

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As consumers look for ways to relieve stress through creativity, adult coloring books have taken the nation by storm, populating Amazon's list of best-selling books and popping up in marketing efforts for Timberland and other brands. And no, it's not just a millennial obsession. "Although millennials are driving the growth, the handmade movement is a trend that touches all generations," noted NPD Group analyst Leen Nsouli.

"We carry 150 coloring book titles now, and we've seen a great customer response—so great that we've pushed out into other surfaces that people can color on: T-shirts, playhouses and canvases," said Stephen Carlotti, evp of marketing at Michaels Craft Stores.

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