5 PR Practices Form Lumin

BOSTON Five midsize public relations agencies have established Lumin, a collaborative effort. The shops are Carter Ryley Thomas, Richmond, Va.; PainePR, Los Angeles; Padilla Speer Beardsley, Minneapolis; and Patrice Tanaka & Company and Peppercom, both in New York.

All five independent agencies will operate autonomously but “draw upon [each other’s] expertise on an as needed basis,” said Mark Raper, chairman of Lumin and chairman and CEO of Carter Ryley Thomas. “We have respected and admired each other … for eight years. We each bring different things to the table.”

The new entity also hopes to create communications products and occasionally pitch new business together.

A board of directors made up of two senior executives from each firm governs Lumin.

Several of the companies have already begun joint operations. Peppercom, Carter Ryley Thomas and Patrice Tanaka & Company are working together on several General Electric projects.