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LOS ANGELES Kirshenbaum Bond & Partners West has been tapped to handle advertising for student loan provider Chela Financial, the agency said.
The San Francisco independent won the business after a five-month review. The other contenders were AKQA, Amazon Advertising, Publicis Dialog and Young & Rubicam, all in San Francisco, the client said. The incumbent, Wolf Group in Buffalo, N.Y., did not participate in the review, the client said. Billings are $5 million.
KB&P West is charged with developing image and product advertising, which will include print, online and direct mail components.
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