5 Instagram Users Who Have Turned Traveling Into a Lifestyle Brand

One beautiful thing about life in 2016? Traveling the world and sharing gorgeous photos on Instagram is now a career path for some people. The five travelers featured below have become travel bloggers, influencers and experts in globe-trotting. Whether it's showcasing a tourist destination or providing sponsored content for brands, these adventurers often have a professional purpose for journeying to faraway paradises.

Brands flock to these social-media savvy travelers as their reach on Instagram, Facebook, Twitter and even Tumblr grows to five or six figures. In addition to sharing breathtaking photos, they dish out travel tips that can help save money, time or even lives—Kate McCulley shared a cautionary tale of a boat trip in Indonesia without proper life jackets or lifeboats that ended in a shipwreck. 


Kate McCulley, Travel Blogger and Influencer

Instagram: @adventurouskate
Blog: adventurouskate.com

Kate McCulley has traversed the globe for almost six years, picking up 76,000 followers on Instagram along the way. An inspiration to independent and adventurous women, she focuses on solo female travel. During her journeys, she often promotes products, but she said in a blog post on her site that she tries to travel on her own dime and her own terms in order to avoid being tied down by sponsors. By choosing the products and destinations she wants to promote, McCulley sets a standard for her brand.

McCulley shares a "Paradise Pack"—a collection of digital guides from travel experts that explains how to travel the world and make money doing it—and sells it to readers for one week per year.  

McCulley has expanded her travel shots to Snapchat (same username as Instagram), where she posts videos and photos for her followers to check out. 


Tausha Cowan, Travel Writer

Instagram: @TheGlobeGetter
Blog: theglobegetter.com

From the heat of India to the highlands of Scotland, Tausha Cowan shares photos and travel tips from across the world. Despite working a full-time job, Cowan still finds time to jet set around the globe. Her site explains how to make the most of your vacation days with tips on how to find the best deals on flights and valuable travel resources.

Cowan has partnered with brands like travel guide company Marco Polo to create content. Cowan features her own network of "Globe Getters"—fellow travelers carving out their own niches—on her site. 


Vivienne Gucwa, New York Photographer

Instagram: @travelinglens
Blog: travelinglens.me

Vivienne Gucwa reaches over 400,000 followers with her photos of New York and her international travels. Her photography earned her a spot as an Artisan of Imagery for Sony, which means she serves as a brand ambassador for Sony's Alpha camera. During Gucwa's travels, she's worked with Coach as well as tourism departments in Great Britain and France. 

Her latest project, "Adventuress," is a collaboration with musician Daria Musk. They plan to travel the world together, creating art, music and videos along the way.


Shadows and fog... Eiffel Tower, Paris. (View from room at Pullman Paris Tour Eiffel!)

A photo posted by Vivienne Gucwa (@travelinglens) on


Clint Johnston, Travel Hacker

Instagram: @triphackr
Blog: triphackr.com

Clint Johnston's budget travels have connected him with nearly every sector of the industry—he's worked with brands, tourism boards and airlines. Often, Johnston uses his Instagram account to promote products with discount codes and runs contests for his 50,000-plus followers.

Johnston's website lives up to its name: Triphackr provides travel hacks for the novice traveler with stories like "How to Use Your iPhone for Free Abroad" and the "5 Best Travel Apps."


Dave Bouskill and Debra Corbeil, Adventure Couple

Instagram: @theplanetd
Blog: theplanetd.com

Dave Bouskill and Debra Corbeil set a great example for couples travelling abroad with their Instagram account and website dedicated to globe-trotting. With a section of their site focused on traveling as a couple, Bouskill and Corbeil set themselves apart from most solo travel bloggers. 

Bouskill and Corbeil work with brands like TravelSmith, Tripit and numerous tourism boards to provide content and act as social influencers and ambassadors.


The night skies come alive in the Maldives. .............. #maldives #natgeotravel

A photo posted by Dave & Deb (@theplanetd) on

Read more about the tactics and trends reshaping the tourism industry in Adweek's Travel Marketing Report.

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