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Five agencies have surfaced as contenders in the review for The William Carter Co.’s advertising account.
They include Weiss, Whitten, Stagliano, DiNoto Lee and Della Femina/Jeary and Partners, all in New York; and Ogilvy & Mather and Match, both in Atlanta, sources said. The agencies all declined comment. It was unclear whether others are in contention.
The review for the estimated $2 million business began in May; the client, which declined comment, hopes to select an agency early next month.
Carter is hoping the prevailing agency will position the company as a “total lifestyle brand.”
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