5 Charts Showing Not All Hope Is Lost on Climate Change

From eco-friendly sales to corporate action, there are several promising signs

Leaders from Glossier, Shopify, Mastercard and more will take the stage at Brandweek to share what strategies set them apart and how they incorporate the most valued emerging trends. Register to join us this September 23–26 in Phoenix, Arizona.

There’s good reason to feel down about humanity’s future. After all, the Earth keeps getting warmer. Next to no recyclable plastic actually gets recycled. Wanting to avoid accusations of greenwashing, some brands are settling for greenhushing.

A new report from trend forecaster WGSN predicts some consumers, exhausted from the planet’s many problems, will seek relief in nihilism. “It’s not that they have given up caring,” reads a line from the executive summary. “They are simply finding that caring less is an effective coping mechanism.”

However,

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