5 Benefits That Come From Working With an Influencer Agency of Record

Otherwise it's a part of your strategy that doesn't get the attention it needs

An influencer AOR can round out a brand's strategy. Getty Images

The use of key influencers to drive awareness and spark engagement has become an integral part of almost every modern marketing strategy, but for many brands, even the most successful influencer marketing campaigns aren’t as powerful—or cost-effective—as they could be.

@SwayGroup Danielle Wiley is CEO of Sway Group.