5 Ads You Don’t Want to Miss During Super Bowl LII

From Dilly Dilly to celebrity rap battles

For the Super Bowl, Bud Light and Wieden + Kennedy New York will present the culmination of their trilogy of spots. Bud Light

Super Bowl LII is almost upon us. Sports fans are one step closer to Philadelphia versus New England, with the former pegged as the underdog by most (except Amazon’s Alexa, who says she’s “flying with the Eagles”).

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This story first appeared in the Jan. 29, 2018, issue of Adweek magazine. Click here to subscribe.
@kitten_mouse lindsay.rittenhouse@adweek.com Lindsay Rittenhouse is a staff writer at Adweek, where she specializes in covering the world of agencies and their clients.
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