Save 50% on your Social Media Week pass! Join leading brands and agencies in NYC this April 9–11 to learn about emerging trends, tools and strategies. Register now—savings expire Dec. 11.
Super Bowl LII is almost upon us. Sports fans are one step closer to Philadelphia versus New England, with the former pegged as the underdog by most (except Amazon’s Alexa, who says she’s “flying with the Eagles”).
Everyone else is gearing up for the only day of the year when they’re actually excited for commercial interruptions. By last year’s Nielsen count, 111.3 million were armchair ad critics—cheering on the best creative and panning the worst from their sofas and social accounts—which in turn puts all that more pressure on brands to deliver great work.
So
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in