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Super Bowl LII is almost upon us. Sports fans are one step closer to Philadelphia versus New England, with the former pegged as the underdog by most (except Amazon’s Alexa, who says she’s “flying with the Eagles”).
Everyone else is gearing up for the only day of the year when they’re actually excited for commercial interruptions. By last year’s Nielsen count, 111.3 million were armchair ad critics—cheering on the best creative and panning the worst from their sofas and social accounts—which in turn puts all that more pressure on brands to deliver great work.