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NEW YORK The Jolly Green Giant, Ronald McDonald, the Energizer Bunny, Mr. Peanut and dozens of other advertising icons are being enlisted for a purpose other than to sell the products they were created for: to boost the image of the ad industry for next September’s first official Advertising Week.
Advertising Week is the brainchild of Ken Kaess, president and CEO of DDB Worldwide, in his role as chairman of the American Association of Advertising Agencies.
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