4A’s in Malaysia to Regulate Industry





MALAYSIA – The Malaysian 4A’s has begun moves to become a statutory body, with the power to regulate the activities of all advertising agencies in Malaysia over the next four or five years. The body aims to tackle issues related to membership, according to president George Chen, who said that currently there are no controls on who can practice advertising in Malaysia. The lack of controls leads to problems concerning rules and ethics that could ‘reflect badly on the whole industry.’
Copyright Adweek L.P. (1993)