4A's, IAB Issue First Web Rules; More to Come

A long process ended in a good start last week, as the American Association of Advertising Agencies and the Internet Advertising Bureau issued the first Terms and Conditions for Internet advertising.

But the T&C’s architects cautioned that much more work remains.

The guidelines for negotiating online media buys “cover the waterfront,” said Mike Don a hue, evp/mem ber services of the 4A’s.

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