The 4A's Form Two New Media Committees

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

NEW YORK The American Association of Advertising Agencies has formed two new committees, with one focusing on issues related to multicultural media buying and planning and the other concentrating on interactive television.

The committees were announced Wednesday at the 4A’s media conference and trade show being held in New Orleans.

The Multicultural Media Committee was created to serve as a forum for agencies handling multicultural media assignments and will act as an advocate and oversight board, looking at agencies’ work in the areas of research, representation and ethical standards.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in