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NEW YORK The American Association of Advertising Agencies has formed two new committees, with one focusing on issues related to multicultural media buying and planning and the other concentrating on interactive television.
The committees were announced Wednesday at the 4A’s media conference and trade show being held in New Orleans.
The Multicultural Media Committee was created to serve as a forum for agencies handling multicultural media assignments and will act as an advocate and oversight board, looking at agencies’ work in the areas of research, representation and ethical standards.
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