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The American Association of Advertising Agencies has formed a digital board designed to give the trade group insight into the issues facing the interactive industry.
R/GA CEO Bob Greenberg will chair the six-person board. Its other members are: Ogilvy North America CEO Carla Hendra; Razorfish CEO Clark Kokich; Digitas CEO Laura Lang; Organic chairman Jonathan Nelson; and Wunderman COO David Sable. The 4A’s said additional members could be added.
The group joins long-standing advisory boards on issues like media, human resources and print.
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