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NEW YORK Just as the ad business is suffering in the recession, industry-related trade shows are also hurting. The American Association of Advertising Agencies’ Media Conference, set to begin next week in New Orleans, has so far registered only about 600 attendees, less than half the 1,300 total that attended last year.
Word of the lower registration level for the 4A’s media gathering follows the Outdoor Advertising Association of America’s cancellation of its May conference. Anecdotally, sources at several agencies said their shops were also cutting back on the number of employees being sent to other industry gatherings, including the advertising awards show in Cannes, France, in June.
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