$45 Mil. Hilton Hotels Account in Play

CHICAGO Hilton Hotels has issued a request for proposals to agencies as it reviews creative and media duties for its flagship brand and the Hilton family of hotels, the client confirmed.

Interpublic Group’s Foote Cone & Belding has handled the business for seven years, with work coming from the agency’s Irvine, Calif., and Chicago offices.

FCB has been invited to participate in the review, which is expected to take about three months. FCB said it intends to defend.

“The Hilton brand and the Hilton Family are entering a new era and it is critical that we are aligned with the brightest minds in the advertising world to help us connect with all generations of travelers in bold yet relevant ways,” said Jeffrey Duskin, Hilton’s svp of brand management. “We aim to reinforce Hilton’s innovative offerings, core values and rich culture and heritage through a highly clever and emotive multi-faceted marketing campaign.”

The client spent about $45 million on ads last year, per TNS Media Intelligence.

Hilton’s brands include Hilton, Doubletree, Embassy Suites, Hampton Hotels, Hilton Garden Inn and Homewood Suites.