415 Hires New Creative Director

NEW YORK — 415 has hired Jay Berry as creative director following a search that began in May with 500 applicants, the San Francisco i-shop said.

In the newly created post, Berry, 31, will manage the 10-person creative department and provide creative direction to such clients as Levi Strauss & Company and 3com. He will report to 415 founder and CEO Grace Stanat.

Most recently, Berry was for six months a creative director at the former Son Heavy Industries, a San Francisco-based interactive shop that worked on clients like PowerBar, Netscape and the Salt Lake Olympic Committee. In 2000, he helped launch a San Francisco office for Ice Burst (formerly MentalShock), a San Jose, Calif.-based Internet consulting group.

Before that, he was at Los Angeles-based iFilm.com, where he coordinated design, managed partner relationships and led project management between the creative and engineering groups for about one-and-a-half years. He also worked at Saatchi & Saatchi, San Francisco, as a senior production artist.