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LOS ANGELES Frederick’s of Hollywood has tapped 411web to develop online advertising, provide real-time campaign management and counsel the women’s specialty retailer on optimizing Internet efforts, the shop said.
The Los Angeles-based online ad agency was awarded the yearlong contract following a review, said 411web CEO and founder Bob Friedenthal. The other contenders could not be determined. The shop was referred to Frederick’s by AMS Global, which handles e-mail marketing for the client. Frederick’s also has an in-house department, which handles some online efforts, said 411web senior account executive Jill Nakayama.
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