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SAN FRANCISCO — AT&T Wireless, which spends $400 million annually on advertising with FCB Worldwide here, will take the account into review, the client confirmed Thursday.
“The time is right for us to look at all aspects of our business. We think it’s natural to review everything, including advertising,” AT&T Wireless spokesman James Peterson said.
Last fall, AT&T announced that it would spin off into four entities: AT&T Wireless, AT&T Broadband, AT&T Business and AT&T Consumer. Sources said that change may have prompted the review.
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