$40 Mil. National City Reviews

CHICAGO National City Corp. said it has placed its estimated $40 million ad account into review, tapping consultancy Select Resources International in Santa Monica, Calif., to manage the process, which should conclude in September.

Warren Mich.-based incumbent Campbell-Ewald, an Interpublic Group shop, is expected to participate, an agency representative said.

“In the last few years, the company’s strategy has evolved. [Our] presence in the industry has expanded and our footprint has broadened,” said a National City representative. “It’s just an appropriate time to look at our advertising and marketing.”

The Cleveland-based client is looking for an agency with the size and resources to handle the bank’s brand and retail creative, as well as media planning and buying. It would prefer to work with a shop in or near its Midwestern base of operations.

C-E has handled National City’s account—both creative and media—since 2003. The agency recently worked on campaigns touting the bank’s points rewards program and its free checking initiative.

National City spent just over $40 million last year in major measured media, according to TNS Media Intelligence.

National City is the second C-E client to go into review this week.

Yesterday, the shop said it had split with Bissell on its $35 million account after the vacuum cleaner company put the business in play.