$40 Mil. Midas Biz Heads to DDB

Omnicom’s DDB, here, has won the creative portion of Midas’ $40 million account, the client said. The agency bested IPG’s Campbell Mithun in Chicago and Minneapolis; WPP’s Young & Rubicam in Chicago; independent Doner in Southfield, Mich.; and Moroch Leo Burnett USA in Dallas. Incumbent Cliff Freeman and Partners in New York had withdrawn from the review. Aegis’ Carat USA retains media.