Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
LOS ANGELES Independent Amalgamated is in final negotiation to add creative duties on the $40 million ad account of Checkers Drive-In Restaurants, according to sources.
Client representatives could not be immediately reached. The agency declined comment.
The New York-based shop won a review that started last December and came down to Amalgamated and independent G&M Plumbing of Manhattan Beach, Calif.
Marc USA in Pittsburgh had previously handled the assignment.
“We were thrilled to be among the top two agencies to compete for the brand,” said Mickey Taylor, co-founder and co-creative director at G&M.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in