$40 Mil.+ Avaya Selects Saatchi

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NEW YORK Saatchi & Saatchi has landed global creative duties on Avaya after a review, the Publicis Groupe agency confirmed.

Avaya’s previous global lead agency, Interpublic Group’s McCann Erickson, which worked on the account since 2002, did not defend.

Estimated billings on the business are $40-50 million.

Saatchi’s assignment is broader than McCann had been in the past.

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