4 Ways to Shake Up HR and Remain Relevant With Employees and Consumers

Growing engagement and developing workplace culture

In today’s cluttered and always-on world, greater relevance with customers is what wins the battle for brand supremacy. That relevance is built by becoming a brand that people want in their lives, one that keeps pace while everything around us accelerates. We call these relentlessly relevant brands. Names like Apple, Google and Netflix are such an integral part of our daily vocabulary and routine that they seem almost like family.