4 Ways Media Companies Can Take Advantage of a New Era of Native Advertising

There are unmet needs within the industry that can now be addressed

Media brands can now target entrepreneurs and executives who want to expand their personal brands. Getty Images

The media industry is in the midst of huge changes that are demanding new revenue models, innovative new product configurations and a willingness to explore untapped markets. With traditional advertising channels eroding, the time is ripe for new approaches to native content programs.

@scottgerber Scott Gerber is CEO of The Community Company.