Adweek's annual #Brandweek summit will explore the ideas behind breakthrough successes, discuss solutions to pressing challenges and explore new opportunities in the Metaverse. Join leaders from Alo Yoga, Hyundai Motor America, Frito-Lay and more, Sept. 12–16 in Miami. Sign up early to save.
While gender and sexuality become increasingly fluid, the influence of women within the global economy is more concrete than ever. In lieu of meaningful female representation at the C-suite level of venture-backed startups or Fortune 500 companies, brands struggle to keep up. This economic shift has inspired a wave of purpose-driven brand campaigns, which prioritize brand values as the key selling point.