4 Ways Female-Focused Brands Are Reaping Benefits in the Sextech, Healthcare and Retail Sectors

After ignoring women for so long, some challengers found ways to engage this massive consumer base

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While gender and sexuality become increasingly fluid, the influence of women within the global economy is more concrete than ever. In lieu of meaningful female representation at the C-suite level of venture-backed startups or Fortune 500 companies, brands struggle to keep up. This economic shift has inspired a wave of purpose-driven brand campaigns, which prioritize brand values as the key selling point.

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