4 Ways Brands Can Authentically Support Women's History Month

Consumers want to see women in positions of power across industries

It’s Women’s History Month, and brands are looking for ways to honor women authentically through representation, amplification and action. For example, deodorant brand Secret covered child care costs for single moms, Hershey’s rebranded as HerSHEy’s for the month and Mattel-owned Barbie added Eleanor Roosevelt to its Inspiring Women series.