4 Ways Brands Can Authentically Support Women’s History Month

Consumers want to see women in positions of power across industries

the words morning consult and adweek in white text in front of four women facing each other
Morning Consult and Adweek conducted a poll this week for a Women's History Month study. Morning Consult, Adweek, Getty Images

It’s Women’s History Month, and brands are looking for ways to honor women authentically through representation, amplification and action. For example, deodorant brand Secret covered child care costs for single moms, Hershey’s rebranded as HerSHEy’s for the month and Mattel-owned Barbie added Eleanor Roosevelt to its Inspiring Women series.

The Business of Marketing

Don't miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in.

@kaila_mathis kaila.mathis@contractor.adweek.com Kaila is a freelance writer for Adweek covering brand marketing and retail.