4 Ways Anna Bager’s Position With the OAAA Marks a New Era for Out of Home

She’s joining the organization at a pivotal time

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I’m excited about the Out of Home Advertising Association of America’s (OAAA) decision to appoint the IAB’s Anna Bager as its president and CEO. The appointment of a tenured digital executive is a promising sign of the exciting road ahead for the OOH medium as technology and data both fuel channel growth and present entirely new possibilities for advertisers.

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