4 Vie for Global PwC Division

Pricewaterhouse Coo pers is poised to award an estimated $80-100 million glo bal assignment to rebrand its separate con sulting div ision, sources said.

An ad campaign later this year will introduce a new name for the unit, currently known as PwC Con sult ing. An agency could be selected for that task as early as today.

Final pitches were held last week in New York before a 15-person client panel that included executives from the company’s London office, sources said.

Hill, Holliday, Connors, Cos mopulos handles creative in the U.S. for PricewaterhouseCoopers’ account ing practice. Sources said Hill, Holliday pitched for the consulting work with Interpublic Group sibling McCann-Erickson, which handles the accounting business outside the U.S., in a multi office effort.

Other finalists include the U.S. and London offices of DDB, M&C Saat chi and IPG’s Lowe, said sources.

IPG is also an accounting client of Pricewaterhouse Coopers.

The company’s deci sion to promote the separate identity of its consulting arm comes as other accounting firms, namely Deloitte Touche Toh matsu and KPMG, plan to follow suit amid the burgeoning Enron accounting scandal.

In 2000, Arthur Andersen, the accounting firm now at the center of the Enron storm, changed the name of its consulting business to Accenture and hired Young & Rubicam in New York to handle its creative advertising account.

Accenture launched an inte grated marketing effort in early 2001 to promote the new brand, for which it had planned to spend a total of $175 million. Last year, Accenture spent about $65 million in measured media—nearly double what it spent in 2000, according to CMR.

In the category, which CMR designates “Accounting, Auditing and Tax Preparation Ser vices,” U.S. media spending totaled about $80 million for 2001, a 25 percent decrease from $105 million in 2000.

Sources said a separate review for the media buying business is also nearing completion, with IPG’s Initiative Media Worldwide con sidered the front-runner in that search.

Executives at the ad agencies either declined comment or could not be reached.

Client executives in New York could not be reached.