4 Things 2020 Taught Us About Cancel Culture (and What to Do About It)

A serious threat, but also an opportunity for brand equity and understanding

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Every brand is a potential target for cancel culture. Kacy Burdette for Adweek

Cancel culture—the process of canceling, calling out, calling in and/or boycotting a person, brand or company on social media—has reached a crescendo in recent months. Even if you’re unfamiliar with the term, you’re likely to know a brand or public figure that has been canceled for their offensive actions: Papa John’s, Ellen DeGeneres and J.K. Rowling, to name a few and more recently, Piers Morgan.

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@TomLindell Adweek opinion contributor Tom Lindell is managing director of Exponent PR.
@howdiedothat Adweek opinion contributor Seth Hendricks is associate content director at Exponent PR.
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