4 Takeaways TurboTax Has Learned From Creating Years of Super Bowl Spots

Opinion: Last year’s 'RoboChild' saw tons of brand engagement

Last year, TurboTax Live’s “RoboChild” got the tweets, but a masterful integration by our consumer group marketing team earned the consequential brand engagement. Instead of an expensive one-off buzz maker, our RoboChild Super Bowl ad was the moment to amplify a key message from the TurboTax brand campaign that started long before and ended long after the Big Game itself.