4 Steps to Creating a DTC Brand That Consumers Won’t Forget

Plus, you won’t go broke trying to find your groove

a rectangular staircase; at one end is a red carpet leading to a red lightbulb at the top; a man runs up the stairs to the light
Creating the perfect product can feel seemingly impossible. iStock

For established brands and DTC companies alike, new product innovation is the lifeblood of sustainable growth and customer retention. The ease at which new players can enter any given category means competition is stiffer than ever.

@mgrillo87 Mike Grillo is president and co-founder of Gravity Products, home to the wildly popular Gravity Blanket.