4 Steps That Will Make Your Company's Customers Into Superfans

And how Chewy gained a loyal brand advocate

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Every business has the potential to create high-value superfan customers, but few take the time to employ the smart tactics necessary to do so. A superfan is a consumer who over-indexes in his or her affinity for a brand, team, entertainer or property, thereby increasing the chance he or she will advocate on its behalf.

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