4 Shops In Touch With Midas

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Midas has narrowed the review for the creative portion of its $45 million account to four shops and is now expected to look for a new media buying and planning service, sources said.
Making final creative presentations next week are Chicago shops Cramer-Krasselt and Euro RSCG Tatham, as well as New York agencies Lowe & Partners/SMS and DeVito/ Verdi, sources said.
Incumbent Foote, Cone & Belding in Chicago resigned the business following reports that Midas had contacted other agencies [Adweek, Oct.

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