4 Shops Advance for $95 Mil. Jergens

NEW YORK Four finalists have emerged in the review for creative chores on the $95 million ad account of Andrew Jergens and its John Frieda Professional Hair Care products, the client confirmed.

Competing are Havas’ Arnold, Interpublic Group’s Hill, Holliday, Connors, Cosmopulos and independents Kirshenbaum Bond & Partners and Wolf Group, all in New York, a Jergens representative said.

Executives from the Cincinnati client will visit the shops for chemistry meetings on July 8 and 9, and there will be no speculative pitches, sources said. An agency selection will be made shortly thereafter, with both pieces of business going to one agency.

“They’re straightforward. They need to get an agency, end of story,” one source said, adding that because of conflicts, “There aren’t many places they can turn.”

The client hired New York consultancy AAR Partners to manage the process after the possibility of future conflicts emerged with Johnson & Johnson at IPG’s Lowe, Jergens’ incumbent agency since February [Adweek Online, May 27].

The agencies either declined comment or could not be reached.

All told, eleven shops originally returned requests for proposals. The other seven New York shops that did not make the cut were independent Cliff Freeman and Partners; Publicis Groupe’s Fallon and sibling Bartle Bogle Hegarty; WPP’s Berlin Cameron/Red Cell; Maxxcom’s Margeotes|Fertitta + Partners; Omnicom’s Merkley Newman Harty & Partners; and IPG’s Avrett Free Ginsberg, sources said.

Kao Corp. in Tokyo owns Jergens.