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BOSTON TJX Cos.’ Marshalls will hear final presentations later this month from four finalists in the review for the broadcast creative portion of its ad account, according to Pile and Co., the consultacy overseeing the process.
The finalists are Publicis Groupe’s The Kaplan Thaler Group and Publicis-backed Bartle Bogle Hegarty, both in New York; Omnicom Group’s Element 79 in Chicago; and Interpublic Group’s The Martin Agency in Richmond, Va., Pile and Co. said.
The client spent $35 million on ads last year, per Nielsen Monitor-Plus.
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