4 Reach Final Round for $90 Mil. Six Flags

DALLAS Six Flags on Friday narrowed the review for its global creative and media business to four agencies following chemistry checks earlier in the week, a client representative confirmed. Spending is estimated at $90 million.

Moving ahead were incumbent independent Ackerman McQueen in Oklahoma City; independent Doner in Southfield, Mich.; Publicis Groupe’s Fallon in Minneapolis; and Interpublic Group’s Deutsch/LA in Marina del Rey, Calif., the rep said.

Cut from contention were independent The Richards Group in Dallas; WPP Group’s J. Walter Thompson in New York; and IPG’s Foote, Cone & Belding in Chicago.

Doner and Deutsch, if they win the account, intend to handle media duties in-house. Fallon would team with Publicis’ MediaVest in New York, while Ackerman would employ the services of Publicis’ Zenith Media, also in New York.

Ackerman, which handles creative chores for the amusement park company, currently subcontracts media duties to IPG’s Initiative Media in New York.

The Oklahoma City client will hold a joint agency briefing at its headquarters next week. The shops will be given an assignment, which they are expected to present to the client on August 19 and 20.

Roth Associates of New York is overseeing the review.