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DALLAS Six Flags on Friday narrowed the review for its global creative and media business to four agencies following chemistry checks earlier in the week, a client representative confirmed. Spending is estimated at $90 million.
Moving ahead were incumbent independent Ackerman McQueen in Oklahoma City; independent Doner in Southfield, Mich.; Publicis Groupe’s Fallon in Minneapolis; and Interpublic Group’s Deutsch/LA in Marina del Rey, Calif., the rep said.
Cut from contention were independent The Richards Group in Dallas; WPP Group’s J.
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