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NEW YORK Four agencies will make final presentations the week of May 15 for the Hennessy cognac account, sources said. Estimated billings are $10 million.
MDC Partners-backed Kirshenbaum Bond + Partners, the 16-year incumbent, will compete against sibling Margeotes Fertitta Powell, independent Wieden + Kennedy and WPP Group’s Berlin Cameron United, all New York.
The review began in January [Adweek Online, Jan. 26] and is being managed by New York consultancy Matchworks, which was unavailable for comment as were executives at New York-based Moet Hennessy USA.
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