4 Necessary Components for Building an In-House Influencer Marketing Team

Brands that typically do this already have a strong strategy in place

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As influencer marketing has become an essential aspect of most companies’ marketing programs, it’s natural that many are considering building out a specific team dedicated to influencer collaborations. In fact, 73 percent of brands report having some sort of in-house team, and 90 percent of brands report that their influencer marketing workload has grown over the last year.