Data & Insights

4 Key Trends Driving Big Changes in the Skincare Industry

Disruptor brands are transforming the skincare space

brush and bottle
Skincare is booming, outpacing makeup in growth.Getty Images
By Paul Hiebert

December 23, 2019

Consumer demand for skincare is growing faster than for its fellow beauty category, makeup. Between January and October 2019, sales of skincare products in the U.S. climbed 3% to reach $4.6 billion, according to market research firm the NPD Group. Meanwhile, makeup sales dropped 7%, generating $5.9 billion during the same time period.

Paul Hiebert

Paul Hiebert is a CPG reporter at Adweek, where he focuses on data-driven stories that help illustrate changes in consumer behavior and sentiment.

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