Adweek's annual #Brandweek summit will explore the ideas behind breakthrough successes, discuss solutions to pressing challenges and explore new opportunities in the Metaverse. Join leaders from Alo Yoga, Hyundai Motor America, Frito-Lay and more, Sept. 12–16 in Miami. Sign up early to save.
Influencers have become a force in shaping consumer opinion and purchasing patterns across industries. The challenge for brands is to cut through the noise and find appropriate personalities that align with their audience.