4 Finalists Pitch U.S. Virgin Islands

ATLANTA The U.S. Virgin Islands heard final presentations for its tourism account from four shops this week, sources said.

According to sources, agencies vying for the advertising business are: Omnicom Group’s BBDO and incumbent WPP Group’s J. Walter Thompson, both in Atlanta; Sanna Mattson MacLeod in Smithtown, N.Y.; and The Campbell Group in Baltimore.

The USVI’s advertising expenditures in 2002 amounted to $7 million, per TNS Media Intelligence/CMR. The client spent only $1 million on ads in first-quarter 2003.

A decision is expected next week.