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Four agencies have made it to the final round of the re-view for Piccadilly Cafeterias’ $7-8 million account.
The contenders are: St. John & Partners, Jacksonville, Fla.; Zimmerman & Partners Advertising, Tallahassee, Fla.; and Fricks/Firestone and Fletcher Martin Ewing, both in Atlanta.
Incumbent GodwinGroup in Jackson, Miss., resigned the account when it was put into review.
“We’ve got a new management team in place, so we’re looking for some new strengths,” said Brian Dixon, who joined Piccadilly as executive vice president of marketing on July 31.
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