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NEW YORK At least four contenders have emerged in the review for the Cablevision Rainbow DBS division’s estimated $50 million creative and direct marketing business, sources said. The client is seeking a shop for its Voom high-definition satellite network.
They are: Omnicom’s TBWA\Chiat\Day in New York; and Interpublic’s The Martin Agency in Richmond, Va., Mullen in Wenham, Mass., and The Sloan Group in New York, sources said. The latter already works on the direct portion of the business.
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