4 Emerge in Contest for Voom

NEW YORK At least four contenders have emerged in the review for the Cablevision Rainbow DBS division’s estimated $50 million creative and direct marketing business, sources said. The client is seeking a shop for its Voom high-definition satellite network.

They are: Omnicom’s TBWA\Chiat\Day in New York; and Interpublic’s The Martin Agency in Richmond, Va., Mullen in Wenham, Mass., and The Sloan Group in New York, sources said. The latter already works on the direct portion of the business.

The agencies either declined comment or could not be reached and the client could not immediately be reached for comment.

The review is being managed by New York consultancy Matchworks.

Voom creative incumbent Lowe resigned the account after the RFP was issued more than a month ago. Lowe was lead shop in IPG’s winning pitch for the business last May after a shootout with WPP and Omnicom teams. (The WPP team included J. Walter Thompson in New York, and Omnicom’s included TBWA\C\D.)

The RFP indicates that the client wants an East Coast-based agency, preferably in New York, whose leaders will be accessible day-to-day. The questions posed in the RFP suggest Voom is looking for a shop that has experience in building a young brand as well as in “marketing monthly subscription-based services to consumers (credit card, telecom) and/or retail marketing (particularly in consumer electronics).”