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NEW YORK–Four finalists have emerged in the review for Adobe Systems’ estimated $20 million account, sources said. These agencies are Deutsch, Los Angeles, Goodby Silverstein & Partners, Black Rocket and the incumbent, Young & Rubicam. The latter three are all in San Francisco.
A decision is expected in November. Adobe also invited TBWA\Chiat\Day in Playa del Rey, Calif., to pitch the business, but the agency declined owing to a potential conflict with key client, Apple.
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