4 Decades of Trends, Issues and Players That Have Shaped Marketing and Media as We Know It

Adweek's 40 Years Bold issue

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

On a chilly night in November 1977, Time Inc. veteran Jack Thomas invited his old friend Pen Tudor out to dinner in New York. Thomas had a business venture he wanted to discuss. A Los Angeles-based publisher was looking to sell three regional trade papers aimed at ad executives: Advertising News of New York, Serving Advertising in the Midwest, and Media, Agencies, Clients.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in

Adweek magazine cover
Click for more from this issue

This story first appeared in the Dec. 9, 2019, issue of Adweek magazine. Click here to subscribe.