4 Decades of Trends, Issues and Players That Have Shaped Marketing and Media as We Know It

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On a chilly night in November 1977, Time Inc. veteran Jack Thomas invited his old friend Pen Tudor out to dinner in New York. Thomas had a business venture he wanted to discuss. A Los Angeles-based publisher was looking to sell three regional trade papers aimed at ad executives: Advertising News of New York, Serving Advertising in the Midwest, and Media, Agencies, Clients.

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This story first appeared in the Dec. 9, 2019, issue of Adweek magazine. Click here to subscribe.