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BOSTON Pfizer on Thursday and Friday will hear presentations from four agencies competing for a public relations account that includes work for Celebrex, Bextra and other pain-relief drugs, a client representative has confirmed. Sources estimated the budget at $10-15 million.
WPP Group shops Burson-Marsteller, Hill & Knowlton and Ogilvy Public Relations, as well as Omnicom Group’s Porter Novelli, all in New York, are pitching, sources said. A further cut is likely, with a decision due late next month, sources said.
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